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A stone is ingrained with geological and historical memories.
The origin of each of our ideas. Quote: Andy Goldsworthy.
Leave no stone unturned.
To do everything you can to achieve a good result, especially when looking for something.
Those who remove mountains begin by carrying away small stones.
Moving an enormous mountain is something impossible to do. However, moving individual rocks might take a lot of time but is completely easy to do.
Constant dripping wears the stone.
Means that persistence will achieve a difficult objective.
Stones have been known to move and trees to speak.
Not every stone is a high-carat jewel.
But every stone has a statue inside it, as we already learned.
He that is without sin among you, let him first cast a stone.
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WORKFLOW

Constant dripping wears the stone

Developing an Idea, means to slowly take each stepping stone to overcome the obstacles in your way to your goals. Conceptualization, planning, research, critical and analytical thinking are the different steps that you have to take and oftentimes the road ahead of you is rocky. But if you put real effort into your work - structure your processes, define your goals and keep your variable flexible -, you can take on every challenge. Well-practised workflows allow experiments and lead to the ideal product.

Discover
Discover
Define
Define
Design
Design
Deliver
Deliver
Distribute
Distribute

Discover

Some people lose diamonds in the search of stones

The discovery phase is the first expedition you undertake into yet unknown realms, in order to get to know your customer, the users and the product to be. In this phase, I like to work with UX-Researchers and define methods and techniques to acquire the knowledge necessary to develop a fitting concept.

Define

Nothing is carved in stone

In this phase it is time for first decisions and for setting the course of the project progression. Demands and requirements are being defined in this phase. I set objectives focusing on the perspective of the user as well as the UX-Design and the conceptual framework. In close collaboration with the team and the customer, I use specific methods to define the overall goals and first visions.

Design

sink like a stone

Now it’s time to turn visions into reality. This is the phase of formulating the guiding idea behind the project. Together with all different departments, the overall product vision, its design, its function and its usability are defined. It’s where we turn each stone to see what we find underneath. It’s trial and error and trial again. We develop storyboards, wire frames, design patterns and systems, templates, all within a rapid prototype and testing workflow.

Deliver

Constant dripping wears the stone

Grab a hammer and chisel and mold the stone. In this phase we make the sculpture. All decisions concerning the concept and the design will be documented and summarized in a digital style guide consisting of guidelines for style, UI, UX and Visual Design. It is most important to keep the guidelines clear and flexible at the same time, in order to keep everything applicable to the different digital media in use.

Distribute

a rolling stone gathers no moss

Teaching how to throw. The distribution-phase requires a lot of patience, empathy and a good sense of education, because now the product will be put in the hands of different teams or the customers' company. However, it’s not yet time to leave this stage. It is equally important to keep space for further development and regular monitoring.

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AND NOW ?
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A stone is ingrained with geological and historical memories.
The origin of each of our ideas. Quote: Andy Goldsworthy.
Leave no stone unturned.
To do everything you can to achieve a good result, especially when looking for something.
Those who remove mountains begin by carrying away small stones.
Moving an enormous mountain is something impossible to do. However, moving individual rocks might take a lot of time but is completely easy to do.
Constant dripping wears the stone.
Means that persistence will achieve a difficult objective.
Stones have been known to move and trees to speak.