sink like a stone
Now it’s time to turn visions into reality. This is the phase of formulating the guiding idea behind the project. Together with all different departments, the overall product vision, its design, its function and its usability are defined. It’s where we turn each stone to see what we find underneath. It’s trial and error and trial again. We develop storyboards, wire frames, design patterns and systems, templates, all within a rapid prototype and testing workflow.